DBA

A DBA, or “Doing Business As” name, allows you to legally operate your business under a name different from your personal name or the official name of your LLC or Corporation. Whether you’re a sole proprietor branding your service or an LLC launching a new product line, registering a DBA ensures you’re legally protected and professionally positioned.

Doc Prep Heroes makes DBA filing simple, fast, and hassle-free.

Register a DBA (Doing Business As)

Make your business name official. Operate under the name your customers know and trust.

What Is a DBA?

A DBA (Doing Business As), sometimes called a Fictitious Business Name (FBN), is a registered name that a business uses to operate that is different from its legal name.

  • If you’re a sole proprietor, your legal name is your business name unless you register a DBA.
  • If you have an LLC or Corporation, you might use a DBA to launch a different brand, service line, or store without forming a new entity.

Benefits of Registering a DBA

Operate Under a Brand Name

Build a recognizable brand without forming a new legal entity.

Banking and Contracts

Open a business bank account and enter contracts using your DBA name.

Stay Compliant with State and County Laws

Most jurisdictions require DBA registration before doing business under a different name.

Marketing Flexibility

Use different names for different services, product lines, or locations.

Low-Cost Alternative to Entity Formation

A DBA is more affordable than forming multiple LLCs or corporations.

Who Needs a DBA?

You should file a DBA if:

  • You’re a sole proprietor or partnership and want to operate under a business name instead of your personal name.
  • Your LLC or Corporation wants to use a different name for marketing, branding, or product lines.
  • You’re opening a second location or launching a new service under a different name.

You’re required to register a DBA by your local or state agency before conducting business or opening a bank account

How the Process Works

Forming your DBA with us is simple:

Tell us your desired business name

We’ll verify availability and guide you through your local requirements.

We prepare and file your paperwork

We handle the official registration with your local or state agency.

Publication (if required)

Some counties require you to publish a legal notice in a local newspaper. We’ll take care of that for you where applicable.

Get your official DBA registration

We’ll send you your approved documents — ready for use with banks, vendors, and customers.

Essential

7 Business Day Filing
$ 55 + State Filing Fees
  • Business name availability check
  • Preparation of formation documents (LLC, Corporation, or other entity types)
  • Filing with your Secretary of State
  • Dedicated phone and email support during formation process

Plus

4 Business Day Filing
$ 195 + State Filing Fees
  • All from "Essential Package", plus:
  • Filing of Statement of Information
  • Custom Bylaws​
  • Initial Company Minutes
  • 20 Minute Consultation with Start-Up Expert
  • Custom Business Kit with Standard Shipping
Popular

Elite

Same Day Filing
$ 325 + State Filing Fees
  • All from "Plus Package", plus:
  • Fastest processing speed
  • Apply for EIN (required to open bank account)
  • Deluxe Custom Business Kit with Seal
  • Operating Agreement/Bylaws Drafted by a Legal Pro
  • 40 Minute Consultation with an experienced Business Start-Up Attorney
  • Amendment Filing (1 free change in business name, address, or agent)
  • Foreign Registration Add-On Discount (if expanding to another state) → Useful for fast-growing businesses.
  • Registered Agent Service (First Year Free)

What’s Included in Our DBA Filing Service

Doc Prep Heroes handles the full process so you can focus on your business:

  • Business name availability check
  • Preparation and filing of your DBA/FBN with the appropriate local or state agency
  • Coordination of publication requirements (if applicable in your county)
  • Delivery of your approved DBA registration documents
  • Publication (as a separate service)

Filing and publication fees charged by your county or local newspaper are not included.

Are You Ready to Form A DBA Online?

Important DBA Facts

  • A DBA is not a separate legal entity — it doesn’t offer liability protection on its own.
  • You may need a separate DBA for each business name or location.
  • Some states require renewal of your DBA every few years.
  • You can file multiple DBAs under the same LLC or Corporation if needed.

Common Use Cases for a DBA

  • A freelancer wants to operate under a business name instead of their own name.
  • An LLC wants to brand a new product line with a different name.
  • A brick-and-mortar business expands to a second location under a slightly different name.
  • A corporation offers different services under different brands without forming multiple entities.

Starting a DBA Organization:: Common Questions

If you have more questions, please contact us.

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There are numerous reasons to file for a DBA. The most common are:

Increased credibility - A well-chosen name can enhance the credibility of a business, especially for sole proprietors and general partnerships.

The ability to open financial accounts - Many banks require sole proprietorships and general partnerships to take on a DBA before opening an account.

Branding purposes - There are numerous ways that a DBA can assist a company's branding efforts. Some of the most common are to integrate a company's name with their online properties (domain names, social media profiles, etc.), or to position themselves differently to multiple demographics.

Multiple Names – A DBA allows companies to effectively run multiple branding campaigns, or even separate businesses, under one legal entity. As long as the chosen names are not misleading to consumers, and reflect the company's products or services, there is no limit to the number of DBAs that a business can have.

A DBA is mandatory any time that an organization wishes to transact business under a name other than their incorporated name.

While it isn't mandatory for sole proprietorships and general partnerships to acquire DBAs, there are some severe limitations placed on them if they do not have one. Without a DBA, these types of business cannot typically open a bank account with most institutions, and must represent themselves strictly as the owner's personal name(s).

Docprepheroes DBA service takes approximately 2 weeks to complete from start to finish.

Yes. While Swyft Filings cannot control how long it takes for your local jurisdiction to handle your DBA application, we do offer a DBA filing option that relies on the expedited shipping of documents in order to ensure that the process is a fast as possible. If you elect to choose our expedited filing option, the whole process will typically take 1 week to complete from start to finish.

Some states require that any business that acquires a DBA run a public notice in a local newspaper. Depending on where you are located, the exact details will vary. Swyft Filings DBA service DOES NOT include the fulfillment of any publications that your local jurisdiction requires.

Ready to Register Your DBA?

Doc Prep Heroes takes the guesswork out of DBA registration. Whether you’re starting from scratch or expanding your existing business, we’ll handle the paperwork and ensure everything is filed correctly.

Get started today — fast, accurate DBA filing without the stress.